Client: TrestleTree/Rural Letter Carriers of America

Project: Short Animated Series

Role: Producer, Co-Director, Co-Writer

In 2020, I collaborated with TrestleTree and The Rural Letter Carriers of America on a health coaching project. Originally planned as in-person documentaries, we adapted to the challenges posed by Covid by redirecting project funds to develop two animated series.

The first focused on at-home exercises, offering a fitness solution during lockdown, while the second, titled "Domesticated," showcased fictional stories of pets illustrating the impact of health coaching on their owners' lives.

We created scripts for each concept and assembled a team of three animators, allowing for a unique and engaging approach to storytelling. The client expressed enthusiasm for our strategic pivot, reporting increased member engagement and sign-ups for health coaching services.